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Area HR La comunicazione interpersonale
Area HR La comunicazione interpersonale
| Course: Communication for Business |
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Within some organizations the management of interpersonal relationships has become an essential necessity. Only good awareness of your own communicative method allows you to communicate effectively achieving superior results in the transmission and especially in the retention of the message.
These same elements also come into play in external business communication and are concretized in a large part in sales/commercial communication. Communication for business is an imperative!
The course is structured in two parts, the first being the methodological and theoretical organization, the other more focused on effective communication in business relationships and the commercial circle.
In both parts there will be practical examples and audience participation with the purpose of cementing the concepts introduced. Contents
Morning
- Understanding communication
- Pragmatics of communication - The message - Empathy and behaviour styles - Interpersonal communication - Non-verbal communication - Cognitive dissonance Afternoon
- “Quantitative” elements of communication:
The Seller as linear Communicator: pyramids of utility and maximization of perception. The criticality of the interview in the business circle: seller weakness. The phases of sale: planned communication structure. First Contact management - “Qualitative” elements Commercial interaction Simplification of Client types into 4 categories. Interactive exercise around the 4 types. Recipients
Communication Managers Sales Directors Functional Directors Owners of small/medium-sized companies Duration – 7.00 hours
The course will take place on Friday March 18th 2011 From 09.30 to 17.30. Teachers
Daniele Rimini – author of the book “The Management of Interpersonal Relationships - How to communicate effectively” Edizioni Martina, Professor of “Marketing of Tourist Services” in the Degree Course of Economy and Tourism at Bologna University, Rimini faculty of Economy and Management Consultant.
Raffaele Petriccione – pd for Sales Director and senior advisor in Marketing & Sales
Cost of participation:
The course is offered at a variable cost: 15 places are available with prices starting from 40€ (+IVA) up to 180€ (+IVA) Enrol now!
Booking must be made online via our website, payment to be made at confirmation of booking or at our office before the start of the course.
The course will take place at pd for’s operational office in Via Giuseppe Brini, 38 40128 Bologna This e-mail address is being protected from spambots. You need JavaScript enabled to view it Tel. 051 0953317 // 051 0953318 Fax. 051 4072399 |
Pd for Formation
| T@ke Away |
| Reti d'impresa |
| Marketing Area |
| Organization Area |
| Sales Area |
| Management Control |
| Supply Chain Area |
| Strategy Area |
| English |
