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Marketing Area Creare valore nei mercati industriali
Marketing Area Creare valore nei mercati industriali
| Create Value in Industrial Markets |
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 BtoB Marketing
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To read and understand the market correctly is at the base of any business and consequential commercial strategy. Knowledge and planning are the two key words for the management of an ever more complex and multi-form market.
Objectives:
The session is proposed to furnish a marketing planning methodology that enables the construction of the plan, equipping the participants with a series of tools useful for the constant verification of the cost-benefit relationship of the initiatives that they wish to undertake. The themes covered during the session make reference to those market situations in which the clients are organizations which purchase products and services to develop activities related to their business. In the Business to Business market the marketing plan covers an ever more fundamental role, in as much as it represents the critical link between the market and the sales network. An effective marketing plan, other than assuring the competitive advantage linked to time to market, provides the necessary information and support necessary to safely and effectively manage client relationships.
Content ANALYSIS OF MARKETING CHOICE
• Market orientation • Market definition • Macro and micro segmentation • Analysis of direct competition and positioning • Marketing objectives BTOB MARKETING MIX
• Analysis and management of the product portfolio • The management of distribution channels • Communication activities in the industrial sector • Price politics At the end of the session participants will be given the opportunity to develop an assisted work project on the marketing plan following the planning scheme proposed.
Recipients
Owners of small/medium-sized companies Marketing Directors Commercial Directors Length – 8.5 hours
The course will take place on 25 February 2010 From 09.30 to 19.00. Teacher
Daniele Rimini
Cost of participation:
The course is offered at a variable cost: 20 places are available with prices starting from 40€ (+IVA) up to 180€ (+IVA)!!!! Booking must be made online via our website, payment to be made at confirmation of booking or at our office before the start of the course. The course will take place at pd for’s operational office in Via Giuseppe Brini, 38. This e-mail address is being protected from spambots. You need JavaScript enabled to view it Tel. 051 0953317 // 051 0953318 Fax. 051 4072399
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Pd for Formation
| T@ke Away |
| Reti d'impresa |
| Organization Area |
| Sales Area |
| Management Control |
| Supply Chain Area |
| Strategy Area |
| English |
| Area HR |
