The strenuous search of new areas and opportunities to exploit lead us to develop new and more creative marketing strategies in ever shorter time-frames. We invest in new products, in customer loyalty, the construction of brands and "image", in the search of new distribution channels, in the involvement of the sales network, the development of new payment methods and client financing and with increasingly reduced resources! Are we sure that all these activities produce results and that they have the correct effect? Are we not perhaps, in some cases, wasting energy and resources?

 

The course aims to provide a marketing plan methodology that adds to the construction of the plan, providing a series of action tools enabling constant verification of the cost-benefit relationship of all the initiatives to be undertaken.

 

 

3 days

 

NOTE:  This course is delivered in Italian