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The Business Plan as a Planning Tool PDF Print E-mail
corso_bplan_176x120The competitive scenery in which companies operate calls for the development of effective and innovative business strategies, strongly directed to the objectives and clear in their presuppositions and quantitative components.
 
The preparation of a business plan represents a once only occasion to carefully analyze the different aspects of the business, in either a start-up phase or for the development of existing activities: it allows the advance appraisal of the effects of possible choices and alternatives as well as quantifying the necessary human, financial and technological resources required for the implementation of the initiative.

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Content

•  The market oriented business idea
•  Outlet markets and marketing strategies
•  Target segment choice
•  Competitor analysis
•  The production structure
•  Organizational aspects
•  The entrepreneurial team
•  Economic-financial projections 
•  The financial status and the economic account forecast
•  Cash-flow

 

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Recipients
Owners of SMEs, Business Unit Directors, Product Managers, Project Managers, New Entrepreneurs.
 
 

Duration – 7.00 hours
Thursday 21 April 2011
From 09.30 to 17.30.

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Teacher
Daniele Rimini
- Professor of “Marketing of Tourist Services” in the Degree Course of Economy and Tourism at Bologna University, Rimini faculty of Economy and Management Consultant.

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Cost of participation:
The course is offered at a variable cost: 15 places are available with prices starting from 40€ (+IVA) up to 180€ (+IVA)
Booking must be made online via our website, payment to be made at confirmation of booking or at our office before the start of the course.
Tel. 051 0953317 // 051 0953318
Fax. 051 4072399