The eGov magazine pubblished an article by Daniele Rimini and Paolo Di Marco dedicated to territorial marketing and to the experience developed in PA by pd for.

 

The need to make better use of the territory demands that local administrations implement strategic approaches which allow them to improve the efficiency of their communications to potential consumers.  Pd for has formed numerous collaborations with various councils for the construction of marketing plans which define and drive the relaunch and development of territorial district operations for their specific demands and characteristics. 

In collaboration with federmanager - Bologna,  Paolo Di Marco and Elena Calzolaio have written an interesting article on internazionalization. There is a lot said and many opinions regarding this matter in general, however the article is approached from the point of view of the SME, receptive of the subject but perhaps often little prepared for a structured approach to the internationalization process.