The selection of the countries to which a company addresses its interest is a complex task. Different International contexts are characterized by realities usually unknown to company managers, who have to deal with geographical, economic and above all cultural, heterogeneous in respect of those in the home market. It is necessary to adopt a systematic and structured approach oriented towards risk and opportunity evaluation and to be able to rationalize the company selection process and reduce decisional uncertainty in order to carry out the internationalization process.  In reality, one of the main weaknesses emerging from internationalization processes carried out by SME is connected to the fact that entry methods usually lack rationality. This also reflects in competitive advantage management often characterized by a short-term vision.    
This meeting aims to make companies and entrepreneurs more aware of the theme of internationalization, dealing critically and actively with its different strategic, organizational and commercial problems. The themes presented enable companies to think about new opportunities for International organization and allow the sharing of an entrepreneurial culture oriented to International growth.

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