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Meetings and Workshops 2010 Meeting: Innovation
Meetings and Workshops 2010 Meeting: Innovation
| From innovation to commercial development: new business prospectives |
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The most efficient changes are those that create value for the clients both current and future. In fact, new products are accepted better by the client if they recognize a clear improvement in comparison to the past in the products proposed to them.
The satisfaction of the client is such an easy aim to state but much more complex to reach: it is necessary to generate a new vision of reality in the company which has invested deeply the methods in which assignments, processes and decisions are faced. To determine the demands of the client correctly is a fundamental task which is also often very difficult.
Often in fact the business that innovates is so convinced of its idea that it neglects to ask confirmation from their clients. Independently from the business dimension to have a strong orientation in the market is almost a condition of “survival”. Those who operate in an ever more turbulent and competitive environment need to make their company known and to sell their products or services by planning and effecting their strategy to achieve the best results.
The principal objectives are to create an unmistakable offer, for the proposed solutions offered to bring a clear advantage to the client, to show clearly how the offer is distinguished from that of the competition. In this context the commercial drive often becomes the most relevant factor which seeks “to sustain” the value necessary to justify a price which, in the greater part of cases, is higher in comparison to international competitors.
The aim of this conference is to sensitize entrepreneurs and companies to the importance of facing innovation as a source of economic-business growth for their company and tackles critically and positively the various strategic, organizational and commercial problems that innovation may bring. The themes introduced propose a virtuous parable which, starting from the analysis of client demand, leads the company to implement an innovative process which, supported by marketing tools, must be communicated and sold to the client.
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