In collaboration with federmanager - Bologna,  Paolo Di Marco and Elena Calzolaio have written an interesting article on internazionalization. There is a lot said and many opinions regarding this matter in general, however the article is approached from the point of view of the SME, receptive of the subject but perhaps often little prepared for a structured approach to the internationalization process.

The article takes a the theoretical-academic approach to introducing a method called "Strategy compass". This concerns a multi-dimensional model that the company considers in dynamic terms and which allows it to delineate the strategic vectors of development.

Open publication - Free publishing - More pmi