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| Territorial Marketing for PA |
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The eGov magazine pubblished an article by Daniele Rimini and Paolo Di Marco dedicated to territorial marketing and to the experience developed in PA by pd for.
The need to make better use of the territory demands that local administrations implement strategic approaches which allow them to improve the efficiency of their communications to potential consumers. Pd for has formed numerous collaborations with various councils for the construction of marketing plans which define and drive the relaunch and development of territorial district operations for their specific demands and characteristics.
The push to decentralization has underlined that “yesterday’s” ties and perhaps also the guarantees are no longer valid today, and that public administrations have to respond through the formulation of a “government project” that is able to develop improved appeal through the predisposition of services and the creation of recognised opportunities which have value for the community and for business.
A great challenge for PA, a positive experience for pd for. You can read the article by clicking on the image below or, if you would like to receive the magazine, please visit the website www.egov.maggioli.it/ N.B: The article is only available in Italian.
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