Marketing in Industrial Companies (Fare marketing nelle aziende industriali) Written by:  Daniele Rimini Published by:  Edizioni Martina Pag. 272 – coloured illustrations ISBN 978-88-7572-083-4 Buy the book

It is in recent times, because of the adjustment of priorities from production to the market, the phenomenon of globalization, reduction in decision times, and new information technologies, that this discipline has assumed a role of greater importance in business management and constitutes a strategic element for the business development of the company.  In fact, an effective marketing plan, other than assuring competitive advantages in regard to time to market, furnishes industrial companies with the necessary tools to face always more competitive and global markets.   The context of reference has become more transparent and more easily attainable, simplifying the choice of companies along the chain both from the point of view of the number of alternatives and of their availability and usability.   The demand to formulate to the industrial client a clear and effective "value proposition", that shows advantages of cost reduction or improvement in results to justify the supply choice, is thereby accentuated.   This manual is designed to furnish companies operating in International business to business sectors with operational support to the predisposition of the marketing plan and critical evaluation of their own approach strategies to the market.